վ's Summer I session runs from 23 May to 19 June 2024.

AUR Summer Schools offer you an educational, social, and cultural experience you’ll never forget. Immerse yourself in engaging classroom discussions, intensive language study, and in-depth courses with professors and students from around the world. Earn credits towards your degree or pursue a personal interest while exploring Rome's culture, history, and food through this unique, thought-provoking, international experience.


For 2024, we have a great range of courses available. Below, we have bundled the courses under thematic headings for your convenience. Scroll through and find the courses that fascinate you, or use these links to jump directly to a theme. You could select to do two courses under a single theme or mix and match courses that interest you.

Archaeology | Art | Art History | Business | Church & Religion | Classics | Communication | Environment | Fashion | Film | Food Studies | Italian History | Italian Language & Culture | Journalism | Law | Photography | Travel & Tourism


Archaeology

ARC 101 ROMAN ARCHAEOLOGY ON-SITE

Monday - Thursday
9:00-11:20
Off-campus
3 credits
Monday - Thursday
15:40-18:00
Off-campus
3 credits

An introductory off-campus course exploring the archaeological sites and ancient monuments of Rome. The course will begin with the evidence for the earliest settlement in Rome and continue through the development of the Republic, the empire, and the transition to early Christian Rome. The course will focus on placing the archaeological and architectural evidence in its topographical context. Students are responsible for all entry fees.

Course Code: ARC 101 -

CLS 101 GREEK AND ROMAN MYTHOLOGY

Monday - Thursday
15:40-18:00
Some off-campus trips
3 credits

A study of the legends about the origins and history of a people, their deities, ancestors, and heroes. The stories of the gods and legendary heroes of the Greco-Roman tradition have provided the fountainhead for literature and the arts in the service of religious and political imagery down to the present. While the emphasis will be primarily literary, with extensive readings of such writers as Homer and Vergil (noting, in passing, the influence upon later literature). The visual depiction of these myths will also be studied. A field trip to a museum in Rome may be required.

Course Code: CLS 101 -

Art

ART 101 ROMAN SKETCHBOOK

Monday - Thursday
9:00-11:20
Off-campus
3 credits

Roman Sketchbook is an introductory course in drawing. On-site classes will provide landscape views, architectural forms, paintings, and three-dimensional sculpture as subject matter, using pencil, pen, charcoal, and sanguigna (red chalk) as drawing techniques. The course includes individual drawing projects and a written component related to the experience of sketching on location. The aim is to develop confidence and visual awareness in creating representations of the vast selection of art that the city of Rome has to offer.

Course Code: ART 101 -

ART 115 PAINTING TECHNIQUES 1

Monday - Thursday
15:40-18:00
Some classes off-campus
3 credits

This course introduces students to the techniques of painting in water-based and /or oil-based colors. The complexity of the artist’s craft will be introduced through a series of gradually scaled exercises; for example, students will learn how to make preparatory drawings for transfer to the canvas. Other projects include an introduction to imprimaturs, the function of grisaille, and the skill of working with glazes. The course culminates in participation in a public exhibition of student work.

Course Code: ART 115 -

FAPS 210 INTRODUCTION TO ART THERAPY

Monday - Thursday
12:20-14:40
Some classes off-campus
3 credits

This introductory course traces the history of art as a healing agent, introducing the key concepts of art therapy and defining its field of action. The historical debate about 'process' (art as therapy) versus 'product' (art in therapy) in the evolution of this practice will be discussed. A brief theoretical introduction will be followed by experiential and practical work. This course is recommended for students who want to experiment with art as a powerful tool for self-knowledge and personal growth and for students who want to explore the possibilities of art therapy as a profession.

Course Code: FAPS 210 -

Art History

AH 100 ART OF ROME

Monday - Thursday
9:00-11:20
Most classes off-campus
3 credits

Art of Rome is an introductory course in art history. The course focuses on Rome, from its origin to contemporary times. Masterpieces of painting, sculpture, architecture, and urban planning are examined within their historical contexts. Most of the classes are held off-campus. The course hones a method of description, critical analysis, and interpretation of art and builds an understanding of traditional forms and cultural themes useful in comprehending all western art.

Course Code: AH 100 -

AH 103 ARTS OF RENAISSANCE AND BAROQUE

Monday - Thursday
9:00-11:20
Most classes off-campus
3 credits

Arts of Renaissance and Baroque is an introductory course that surveys the development of painting, sculpture, and architecture in Italy from the 14th to the mid-18th centuries, focusing on Rome but exploring also the artistic and cultural developments in Florence and Venice in the relevant period. Most classes are held off-campus in the museums, churches, and palaces of Rome. The course hones methods of description, critical analysis, and interpretation and enables students to learn about the main aspects of the Italian Renaissance and Baroque.

Course Code: AH 103 -

AH 301 BAROQUE ROME & ITALY

Monday - Thursday
15:40-18:00
Most classes off-campus
3 credits

This course investigates the major developments in Italian painting, sculpture and architecture during the seventeenth century with a particular focus on the role of art patrons as catalysts for change. A range of patrons will be considered, from popes, cardinals, religious orders, and foreign kings, to scholars, nuns, widows, and a disinherited virgin queen. The range of motives that led these patrons to spend fortunes on art, their criteria for selecting artists to carry out their commissions, and the personal perspectives they brought to bear upon their direction of artistic endeavors are the primary issues that will be faced. More than half the class meetings will be on-site visits to examine relevant artworks in Rome.

Pre-requisites: A lower-level Art History course or permission of the instructor. Students are responsible for all entry fees.

Course Code: AH 301 -

Business

MKT 303 MARKETING AND ORGANIZATIONAL COMMUNICATION IN ITALY

Monday - Thursday
12:20-14:40
Some classes off-campus
3 credits

Focusing on models for understanding and interpreting culture, this course examines various organizational communication tools, including marketing communication, advertising, public relations, and managerial communication, as practiced in Italy and the United States. Students will explore these practices, examine how cultural differences affect marketing and organizational communication, and apply their increased understanding and honed skills to a final project designed for a “real-life” client. The course includes lectures, discussions, guest speakers, and field trips.

Pre-requisites: MKT 200 or ECO 208. Students will pay a fee to cover the cost of the mandatory field study trip.

Course Code: MKT 303 -

BUS 300 INTRODUCTION TO INTERNATIONAL BUSINESS

Monday - Thursday
9:00-11:20
Some classes off-campus
3 credits

This course introduces international business's environmental and operational aspects. Topics include international business background, comparative environmental frameworks, theories and institutions of trade and investment, world financial environment, dynamics of international business, governmental relationships, corporate policy and strategy, functional management, operations, and related concerns.

Pre-requisites: Junior or Senior standing or permission of the instructor.

Course Code: BUS 300 -

Church & Religion

AH 103 ARTS OF RENAISSANCE AND BAROQUE

Monday - Thursday
9:00-11:20
Most classes off-campus
3 credits

Arts of Renaissance and Baroque is an introductory course that surveys the development of painting, sculpture, and architecture in Italy from the 14th to the mid-18th centuries, focusing on Rome but exploring also the artistic and cultural developments in Florence and Venice in the relevant period. Most classes are held off-campus in the museums, churches, and palaces of Rome. The course hones methods of description, critical analysis, and interpretation and enables students to learn about the main aspects of the Italian Renaissance and Baroque.

Course Code: AH 103 -

AHRE 106 SACRED SPACES: RELIGIOUS ARCHITECTURE OF ROME

Monday - Thursday
15:40-18:00
Most classes off-campus
3 credits

The course explores the main ideas behind the sacral space on the example of the sacral architecture of Rome, from the ancient times to the postmodern. The course maximizes the opportunity for off-campus teaching in Rome; most classes are held in real surroundings, which best illustrates particular course topics. Students will be able to learn about different religious traditions, various religious ideas, and practices (including the ancient Roman religion, early Christianity, Roman Catholicism, Orthodoxy, and Protestantism, as well as the main elements of religion and sacred spaces of ancient Judaism and Islam). Students will have the opportunity to experience a variety of sacred spaces and learn about the broader cultural and historical context in which they appeared. Short study trips outside of Rome may also take place.

Course Code: AHRE 106 -

CLRE 202 CHRISTIANITY AND THE ROMAN EMPIRE

Monday - Thursday
9:00-11:20
Some off-campus trips
3 credits

Offers an overview of the history of the Early Church from 100-425 AD, focusing on the confrontation of Christianity with Roman life and thought. It will examine that relationship both from the early Christian and early Roman perspectives. Field trips to historical sites and museums in Rome will be used to reanimate ancient Roman history. Pre-requisites - ENG 102. Students are responsible for all entry fees.

Course Code: CLRE 202 -

Classics

AHRE 106 SACRED SPACES: RELIGIOUS ARCHITECTURE OF ROME

Monday - Thursday
15:40-18:00
Most classes off-campus
3 credits

The course explores the main ideas behind the sacral space on the example of the sacral architecture of Rome, from the ancient times to the postmodern. The course maximizes the opportunity for off-campus teaching in Rome; most classes are held in real surroundings, which best illustrates particular course topics. Students will be able to learn about different religious traditions, various religious ideas, and practices (including the ancient Roman religion, early Christianity, Roman Catholicism, Orthodoxy, and Protestantism, as well as the main elements of religion and sacred spaces of ancient Judaism and Islam). Students will have the opportunity to experience a variety of sacred spaces and learn about the broader cultural and historical context in which they appeared. Short study trips outside of Rome may also take place.

Course Code: AHRE 106 -

CLS 101 GREEK AND ROMAN MYTHOLOGY

Monday - Thursday
15:40-18:00
Some off-campus trips
3 credits

A study of the legends about the origins and history of a people, their deities, ancestors, and heroes. The stories of the gods and legendary heroes of the Greco-Roman tradition have provided the fountainhead for literature and the arts in the service of religious and political imagery down to the present. While the emphasis will be primarily literary, with extensive readings of such writers as Homer and Vergil (noting, in passing, the influence upon later literature). The visual depiction of these myths will also be studied. A field trip to a museum in Rome may be required.

Course Code: CLS 101 -

CLRE 202 CHRISTIANITY AND THE ROMAN EMPIRE

Monday - Thursday
9:00-11:20
Some off-campus trips
3 credits

Offers an overview of the history of the Early Church from 100-425 AD, focusing on the confrontation of Christianity with Roman life and thought. It will examine that relationship both from the early Christian and early Roman perspectives. Field trips to historical sites and museums in Rome will be used to reanimate ancient Roman history. Pre-requisites - ENG 102. Students are responsible for all entry fees.

Course Code: CLRE 202 -

Communication

COM 314 LIVE MUSIC AND FESTIVAL MANAGEMENT

Monday - Thursday
15:40 - 18:00
Some classes off-campus
3 credits

This hybrid course provides hands-on skills for future music managers, concert and festival promoters, and tour managers. Moreover, the course explores the process of signing artists, planning, budgeting, booking, and advancing concerts, festivals, and tours with a focus on pre-production, logistics, production, promotion, and consumption, highlighting the impact of converged technology on the industry and professional practice. Finally, issues of copyright and security will also be assessed.

Course Code: COM 314 -

Environment

ENV 103 ENVIRONMENTAL SCIENCE

Monday - Thursday
TIMES TBC
Some classes off-campus
3 credits

Environmental Science is an interdisciplinary study that includes both applied and theoretical aspects of human impact on the world. In this course, an overview is given of the specific concerns of overpopulation, the energy crisis, and general results of the overstress on the environment, including pollution, poor agricultural practices, and the depletion of natural resources. An inquiry-based laboratory component is designed to support students in constructing a meaningful, conceptual foundation of the environmental sciences. Activities and experiments will help students experience earth and environmental sciences as the dynamic system of patterns it embodies..

Course Code: ENV 103 -

FS 201 FOOD AND THE ENVIRONMENT

Monday - Thursday
9:00-11:20
Some off-campus classes
3 credits

This course addresses the key environmental and sustainability challenges our contemporary food system faces, from production to processing, marketing, consumption, and food disposal. It reviews the historical developments of the agri-food system and the identified challenges framed through evidence, practices, and debates of the scientific communities and civil society. The psychological, social, ethical, and cultural factors influencing food consumption patterns and practices will also be examined. The potential solutions and innovations for more sustainable food production and consumption will be reviewed by studying cases, selected policies, and regulatory frameworks at international and national levels. The course may include a field trip.

Pre-requisites:Any lower-level course in International Relations, Communication, Economics, or Business.

Course Code: FS 201 -

Fashion

IS 214 CONTEMPORARY ITALIAN FASHION

Monday - Thursday
9:00-11:20
Most classes off-campus
3 credits

This course examines contemporary Italy’s fashion industry to understand how it gained strength and importance in Italian culture from the post-WWII period to the present. The course will analyze how fashion has been effective as a communication system that has represented the development of Italian national identity and, in turn, has had a considerable impact on Italian society and culture. Interdisciplinary in nature, the course highlights the close connection between the massive presence of art in Italy and its influence on developing a collective sense of aesthetics that finds confirmation in fashion. The course will also address contemporary issues relating to the fashion industry, such as black-market fashion production and the search for humanitarian and ethically responsible fashion practices.

Course Code: IS 214 -

MKT 316 GLOBAL FASHION MARKETING

Monday - Thursday
12:20-14:40
Some off-campus classes
3 credits

We live in a consumer-centric world, and the fashion industry is one of the main drivers of consumer purchases around the globe. This course introduces students to core marketing activities surrounding the fashion world. These activities include but are not limited to market segmentation, market research, consumer motivation, product strategy, pricing, promotions, and retail distribution. Fashion marketing will explore the terminology and fundamentals of the fashion industry while examining the development of fashion products from concept to consumer. Marketing principles, practices, and policies used by fashion manufacturers, wholesalers, and retailers will be explored. A global perspective of fashion marketing will also be discussed.

Pre-requisites:MKT 200 or permission of the instructor.

Course Code: MKT 316 -

Film

FLM 316 ITALIAN CINEMA PAST AND PRESENT

Monday - Thursday
12:20-14:40
Some classes off-campus
3 credits

This course develops an appreciation of Italian cinema from its birth to the present focusing on movements, trends, relevant and recurring themes and visual features. While students are provided with an understanding of the role played by cinema in Italian society they are also encouraged to look at film as a universal language capable of crossing geographic boundaries. The relationship between Italian cinema and other film movements will also be studied.

Pre-requisites: Junior or Senior standing or permission of the instructor.

Course Code: FLM 316 -

FLM 150 INTRODUCTION TO FILMMAKING

Monday - Thursday
9:00-11:20
Some off-campus classes
3 credits

This course will teach the fundamentals of fiction filmmaking to students with little to no experience. Students will learn to create film story ideas, plan them for shooting, operate video cameras, and basic video editing for post-production. Specific topics include understanding the formal foundations of cinematic storytelling, basic technical skills and concepts of video camera and lens operations, scene pre-visualization using blocking and shooting diagrams, the basic skills of shooting on location, and the basic techniques of film editing. The class consists of a mixture of lectures, analysis workshops, and hand-on shooting and editing exercises. This course is only open to non-FLM majors.

Course Code: FLM 150 -

Food Studies

FS 201 FOOD AND THE ENVIRONMENT

Monday - Thursday
9:00-11:20
Some classes off-campus
3 credits

This course addresses the key environmental and sustainability challenges our contemporary food system faces, from production to processing, marketing, consumption, and food disposal. It reviews the historical developments of the agri-food system and the identified challenges framed through evidence, practices, and debates of the scientific communities and civil society. The psychological, social, ethical, and cultural factors influencing food consumption patterns and practices will also be examined. The potential solutions and innovations for more sustainable food production and consumption will be reviewed by studying cases, selected policies, and regulatory frameworks at international and national levels. The course may include a field trip.

Pre-requisites:Any lower-level course in International Relations, Communication, Economics, or Business.

Course Code: FS 201 -

IS 212 ITALIAN FOOD AND CULTURE

Monday - Thursday
12:20-14:40
Some classes off-campus
3 credits

This interdisciplinary course will focus on the social and cultural aspects of food and eating in different geographical areas, emphasizing Italy and its history. The course will be taught through a variety of readings, class discussions, and presentations, and there will also be some practical experiences. Please note that this is not a cooking course.

Course Code: IS 212 -

TTM 312 FOOD TOURISM

Monday - Thursday
15:40 - 18:00
Some classes off-campus
3 credits

This course will introduce the growing segment of the tourism market centered on food exploration. The general public awareness of food and dining has grown tremendously in recent years as television has focused on food as an element of travel. Many individuals will plan their travels based on food. This class on food tourism will focus on learning the geography of food for various regions of the world by studying the qualities and attributes of various cuisines and the role that culinary tourism plays in their economy.

Course Code: TTM 312 -

Italian History

HSSO 312 MUSSOLINI'S ROME

Monday - Thursday
15:40-18:00
Most classes off-campus
3 credits

This course will provide detailed knowledge of how Fascism transformed Rome. Grounding students in the history, architecture, and politics of this dramatic period of urban change and expansion, this study of the capital under Mussolini will be contextualized within a broad analysis of Italy during the Fascist regime. This series of classes will consist of site visits, lectures, class discussions, and structured group break-out work. Groups will then report to the class, and all participants will be encouraged to venture opinions. Teaching will also include the use of video material.

Course Code: HSSO 312 -

HST 200 HISTORY OF MODERN ITALY

Monday - Thursday
9:00-11:20
Some classes off-campus
3 credits

This introductory course provides substantive knowledge about the history of Italy from the Napoleonic period to the present day. The study concentrates on the centuries of political fragmentation and the efforts to develop an effective political system. In this respect, the course offers insights for the comparative study of different ‘paths to modernity’ in Western Europe.

Course Code: HST 200 -

Italian Language & Culture

ITL 100 INTRODUCTION TO ITALIAN LANGUAGE AND CULTURE

Monday - Thursday
Various times
Some classes off-campus
3 credits

Open to students with no previous training in Italian, the course introduces features of the Italian language needed for interaction in everyday practical situations, such as the caffè, restaurants, accommodation, and shops. The course satisfies a limited number of immediate needs necessary for survival in the target language culture. Cultural topics, such as religion in Italy, Italian geography, and Italian families, will also be studied through readings in English in order to familiarize the student with certain aspects of contemporary Italian society and culture.

Course Code: ITL 100 -

ITL 101 ELEMENTARY ITALIAN I

Monday - Thursday
15:40-18:00
Some classes off-campus
3 credits

In this course students establish an introductory base in the Italian language in the four areas of language skills: listening comprehension, speaking, reading, and writing. At the successful completion of this course students will be able to demonstrate proficiency in everyday spoken Italian by performing the following functions: greet people and introduce themselves, give and follow simple directions, respond to and ask questions, describe their families and friends, order items in a café, discuss their life at school and hobbies, express likes and dislikes, and recount recent past actions. Students will be able to read simple written texts in Italian and write short paragraphs on familiar topics. Students will also have gained specific knowledge about contemporary Italy through cultural readings on topics such as family life, pastimes, and food and wine culture.

Course Code: ITL 101 -

Journalism

COM 403 MAGAZINE JOURNALISM PRACTICUM

Monday - Thursday
9:00-11:20
Some classes off-campus
3 credits

This course entails a series of workshops where, under professional guidance and through practical experience, students are trained in magazine writing and production. Students will be working on a well-established cultural events magazine, Wanted in Rome, covering a variety of roles - from writing and editing to social media content production (i.e. Instagram and podcasting) in both print and online versions. The course aims to foster journalistic skills such as idea development, research, outlining, interviewing, and copy editing - in addition to practicing writing clear and concise sentences, paragraphs, blog posts, short explanatory pieces, descriptive passages, opinions, and narratives.

Course Code: COM 403 -

ENG 327 THE ART OF THE REVIEW: MOVIES, BOOKS, AND THE ARTS

Monday - Thursday
12:20-14:40
Some classes off-campus
3 credits

This is an upper-level writing intensive course that focuses on the technique of writing about various arts using journalism’s forms, principles, and ethics. Students will learn to do appropriate research, become familiar with the criteria and guidelines for writing reviews of books, films, performances, art, and architecture, and how to be artful within those journalistic boundaries.

Course Code: ENG 327 -

Law

These courses are offered in partnership with New York Law School. We recommend students be at the junior or senior level and have completed relevant coursework.

IA 213 NO PEACE WITHOUT JUSTICE

Monday - Thursday
9:00-11:20
Some classes off-campus
3 credits

This course aims to improve understanding of the relationship between peace, justice, and human rights from an international perspective by addressing the international community's legal obstacles and ethical dilemmas in pursuing these different but reciprocally connected goals. It addresses the maintenance of peace and security both between and within states, the fight against impunity for international crimes such as genocide and war crimes, the protection of human rights such as the right to life, the right not to be tortured, and the right to personal freedom in the context of different types of conflicts (including the “war on terror”). Specific issues explored during the course include the extraterritorial jurisdiction of states, international criminal tribunals, immunities from jurisdiction, different approaches to the fight against terrorism, and different models of post-conflict transitional justice.

Course Code: IA 213 -

IA 214 RACIAL JUSTICE AND THE LAW

Monday - Thursday
TIMES TBC
Some classes off-campus
3 credits

In the context of the socio-legal environment of Italy, the European Union (EU), and the global south, including South Africa, the course will study the use of the law both to perpetuate and eradicate racial and economic injustice. While a significant focus of the course examines the United States from the inception and rise of slavery during the colonial period through the racial desegregation decision of the United States Supreme Court in Brown v. Board of Education in 1954 to the present, a comparative analysis of such circumstances as the treatment of migrants in Italy and other countries within the EU, or apartheid and post-apartheid South Africa will inform that review. The course analyzes the history of racism and the role of the courts, implicit bias as an offshoot of white supremacy, the criminal justice systemand its impact on racial minorities, including African-վs in the United States. Regarding the issue of implicit bias, especially in the criminal justice system, the course examines how current legal systems continue to maintain racial hierarchy while using less explicit language of discrimination. A significant focus of the course is on policing and the criminal justice system.

Course Code: IA 214 -

Photography

AH 211 THE ART OF PHOTOGRAPHY

Monday - Thursday
15:40-18:00
Some classes off-campus
3 credits

The Art of Photography explores the multiple aspects of the art photograph (broadly defined) from its prehistory to the present. Photography will be analyzed through readings, images, and original examples, from its scientific and technical processes to its social, cultural, and artistic values. The changing cultural perspective of the photograph will be analyzed by placing the history of photography within larger social and scientific contexts from the experiments with the camera obscura by Renaissance artists through the development of printmaking and photolithography. The influence of photography on other artistic forms will also be explored.

Course Code: AH 211 -

DM 104 PHOTOGRAPHY IN ROME: THE ETERNAL CITY

Monday - Thursday
9:00-11:20
Most classes off-campus
3 credits

Using Rome as our canvas space/playground, students will engage weekly with the city (on-site) to understand the complexities of composition, exposure, aperture, speed, and light to realize and capture the beauty of this monumental city fully. Students will learn to shoot using various techniques and lenses to understand their inherent pros and cons in Rome while also learning the fundamentals of the exposure triangle, composition, and post-production to produce aesthetically pleasing photographs of Rome. Photographs will be presented (online) locally and internationally.

Bring Your Own Camera. If you want to have the ability to control all the aspects of photography, a DSLR camera is highly recommended, or a Mirrorless camera.

Course Code: DM 104 -

DM 310 ADVANCED PHOTOGRAPHY IN ROME: THE ETERNAL CITY

Monday - Thursday
12:20-14:40
Most classes off-campus
3 credits

Using Rome as our canvas space/playground, students will engage weekly with the city (on-site) to understand the complexities of composition, exposure, aperture, speed, and light to realize and capture the beauty of this monumental city fully. Students will learn to shoot using various techniques and lenses to understand their inherent pros and cons in Rome while also learning the fundamentals of the exposure triangle, composition, and post-production to produce aesthetically pleasing photographs of Rome. Photographs will be presented (online) locally and internationally.

Bring Your Own Camera. If you want to have the ability to control all the aspects of photography, a DSLR camera is highly recommended, or a Mirrorless camera.

Course Code: DM 310 -

Travel and Tourism

TTM 312 FOOD TOURISM

Monday - Thursday
15:40 - 18:00
Some classes off-campus
3 credits

This course will introduce the growing segment of the tourism market centered on food exploration. The general public awareness of food and dining has grown tremendously in recent years as television has focused on food as an element of travel. Many individuals will plan their travels based on food. This class on food tourism will focus on learning the geography of food for various regions of the world by studying the qualities and attributes of various cuisines and the role that culinary tourism plays in their economy.

Course Code: TTM 312 -

MKT 316 GLOBAL FASHION MARKETING

Monday - Thursday
12:20-14:40
Some classes off-campus
3 credits

We live in a consumer-centric world, and the fashion industry is one of the main drivers of consumer purchases around the globe. This course introduces students to core marketing activities surrounding the fashion world. These activities include but are not limited to market segmentation, market research, consumer motivation, product strategy, pricing, promotions, and retail distribution. Fashion marketing will explore the terminology and fundamentals of the fashion industry while examining the development of fashion products from concept to consumer. Marketing principles, practices, and policies used by fashion manufacturers, wholesalers, and retailers will be explored. A global perspective of fashion marketing will also be discussed.

Course Code: MKT 316 -